Working collaboratively with other creative minds always leads to better architecture. Louise Fili's new book on her own inspiration and process released last week and highlights one of our favorite experiences. Goodnight Hospitality hired Louise to design the Goodnight Charlie's logo while we were developing the building concept at Content. Early architectural renderings were shared with her team as they worked to define the branding -- and we quickly set aside spaces within the project to highlight the neon signage concept. Louise's logo captures the spirit of the modern honky tonk we all envisioned for Montrose!
Purchase “Louise Fili: Inspiration and Process in Design” here!